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Our Story


Confidence takes time to develop. It’s earned. Forged by overcoming adversity, challenging oneself, and pushing the limits of what’s possible. Unfortunately we see a lot of guys today that are fakers. They’re looking for shortcuts, snaps to prove how manly they are. We serve the men who understand the difference. They think about how to invest over how to spend, how to endure over how to win. They’re here to build their empire from the ground up. We’re here to inspire them with our products, each piece crafted with confidence.


We are a team of engineers, designers, and creators on a mission to create something special, a place where expert craftsmanship and modern technology come together to form distinct, high-quality products. We bring our designs to life by partnering with exceptional craftsmen around the world. We challenge ourselves to take advantage of emerging technology, using it to push the limits of what we’re able to offer our customers: from enhancing the processes used to create designs and styles that have never been seen, to improving the ways we engage with each one of our customers.


We’re just getting started, and we hope you’ll join us on our journey.

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